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NFL appoints DraftKings as official DFS partner

The National Football League (NFL) and sports technology and entertainment company DraftKings Inc have announced a landmark partnership to make DraftKings the first-ever Official Daily Fantasy Partner of the League.

“This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL,” said Jason Robins, chief executive at DraftKings.

As part of the agreement, DraftKings will have access to NFL branding for use across its DFS assets, and the companies have promised “integrations across NFL Media properties.”

“Daily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL. We’re thrilled to partner with DraftKings, a clear leader in the daily fantasy space, as they continue to innovate and provide our millions of fans additional ways to interact with and enjoy the NFL,” added said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships.

DraftKings’ partnership with the NFL aims to further enhance the customer experience around the sport that has proven to be by far the most popular, both domestically and abroad, with nearly 90 per cent of all DraftKings customers having played in an NFL daily fantasy contest.

The DraftKings-NFL partnership does not include any promotional rights for sports betting.

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