Parimatch unveils Conor McGregor campaign

Betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion and company brand ambassador, Conor McGregor.

Irish Mixed Martial Artist is at the heart of a campaign named ‘A new epic story’, which was created by Canadian director Angelo Merten and French cameraman Charlie Bravo.

The campaign features 15 action shots of the former UFC champion in a wide variety of situations which can also be seen on billboards across the CIS (Commonwealth of Independent States) region.

“It is impossible to put Conor’s personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch, he was true to himself – unpredictable and brutal, but always reliable and charged to win,” said Parimatch CEO Sergey Portnov.

The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where he revealed that his likely return to the Octagon will take place during the UFC’s January Las Vegas show, with both Justin Gaethje and Donald Cerrone rumoured as possible opponents for the Irish fighter.

McGregor has a two-year personal endorsement deal with Parimatch across the region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.

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