Pariplay boosts aggregation offering with Kiron virtual content

Popular virtual sports content from Kiron added to Pariplay growing Fusion platform. NeoGames S.A, subsidiary Pariplay,  has further enhanced its premium aggregation provision after partnering with virtual games provider Kiron. Content from Kiron has been added to the rapidly expanding Fusion aggregation offering, providing a selection of market-leading virtual sports and number games.

The deal further strengthens Fusion, Pariplay’s unified single approach to content delivery which consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value. Fusion is the first aggregation platform to offer sportsbook, casino games, live games, instant games, virtual sports, fantasy sports, poker and bingo, seamlessly within a single API, with no additional integration-related work necessary, thus vastly reducing the time-to-market.

Kiron’s premier suite of 50+ strong virtual games titles is the largest and most differentiated in the industry. Kiron recently added to its library with the launch of World Cup, its latest football product, which brings the excitement and passion of the world’s biggest and most watched sporting event to players globally. The collaboration comes on the back of a number of new Fusion agreements and commercial partnerships in key regulated markets, with Pariplay significantly expanding its commercial reach in 2022.

Callum Harris, Director of Partnership at Pariplay, said: “Virtual content has significantly boomed in popularity over the last few years and Kiron is a leading and well-established provider in the space. By adding their portfolio to our Fusion® platform we will significantly enhance our proposition and provide players with a fantastic experience.”

Steven Spartinos, co-CEO of Kiron, said: “We aim to introduce our virtual games to as wide an audience as possible and together with Pariplay®, we can maximise our reach. Their presence in key regulated markets will be crucial for us as we continue to grow, and we are excited to offer our innovative and premium products to their extensive operator network.”