Playson inks content deal with SkyWind Group

Thanks to the latest deal, Playson can further distribute its titles to Romanian brands such as PrincessCasino, CashPot, Luck and Magnumbet, allowing the company to expand in the regulated market that remains a crucial jurisdiction. Summarised in Playson’s invigorated brand identity, the current collaboration emphasises the supplier’s enhanced aspirations to deliver popular titles and promotional tools to more people across the globe.

Blanka Homor, Sales Director at Playson, said: “We’re delighted to announce our latest partnership with the SkyWind Group, a prominent platform supplier within Romania’s regulated market. The current deal will bring our popular titles to more players across Romania, giving us the opportunity to deliver exciting content to a broader range of slots fans.”

Daniela Asaftei, Head of CRM at SkyWind Group, added: “We’re pleased to have Playson’s popular games on our platform, as the company has built a reputation for producing amazing content. “We are confident that the supplier’s titles will appeal to our player base and generate impressive engagement and retention rates.”