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Hibernian FC has announced a partnership with SBK. The agreement will see the sports betting app become the sleeve partner of the Hibs until the summer of 2026. As part of the agreement, SBK will receive exclusive exposure on the Hibernian FC Men’s First Team playing kit, as well as significant branding exposure at Easter Road.
Part of Smarkets – an award-winning, product-led, sports betting company – SBK were established in 2020 with the objective of rewriting the sportsbook and to level the playing field between bookmakers and their customers by providing some of the best odds on the market.
SBK become the new Hibernian Men’s sleeve partner until the summer of 2026.
— Hibernian Football Club (@HibernianFC) August 1, 2024
👉 https://t.co/YkSDKoe7Wn pic.twitter.com/5j5zhfEvm7
“We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club,” said Murray Milligen, Commercial Director at Hibernian FC.
“We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history. We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL’s biggest clubs,” added Adam Baylis, Marketing Director at SBK.
“We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight.”
SBK, part of the award-winning Smarkets group, was founded in 2020 with a mission to revolutionize the sports betting landscape. By offering competitive odds and a focus on product excellence, the company aims to level the playing field for customers.
