Top european football league, La Liga, has signed an agreement with ManBetX through which the bookmaker will become the league’s first and exclusive cooperation partner in Asia. The agreement will run for three years, covering the 2018-19, 2019-20 and 2020-21 seasons.
This contract strengthens ManBetX’s position within football. Last summer, the company agreed a multi-year deal to become the main shirt sponsor of English Premier League club Crystal Palace. Financial terms of that agreement were not disclosed, but Palace said at the time that it represented the eighth biggest club deal by value in the Premier League.
Gregory Bolle, La Liga head of international marketing, said: “Asia is one of our fastest growing markets, so this partnership will help us engage once more with millions of Asian La Liga fans“.