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Sportsbook and lottery supplier Sporting Solutions, part of the Sporting Group, won the tender to supply pricing and risk management services to Norsk Tipping.
The tender procedure was very competitive and six companies bid to deliver their services to Norway’s state-owned new sports betting solution, which will be powered by Sportradar.
Sporting Solutions is signing another mega-deal in the highly regulated Nordic market, having offered its services to Danish giants Danske Spil as well.
Norsk Tipping Director of Customer and Market Operations Thorbjørn A Unneberg said: “In today’s competitive sports betting environment we are constantly looking for solutions to strengthen our product and operations.
In the procurement process, Sporting Solutions scored strongly across the board, and we’re confident its attractive value proposition will support Norsk Tipping in our continuous efforts to deliver the best responsible gaming experiences to our players in the future.”
Managing director of Sporting Solutions Ed Peace added on the deal: “Being chosen by Norsk Tipping after a thorough and competitive public procurement process is a fantastic outcome for Sporting Solutions and testament to the innovation and leadership we continue to show in the fields of pricing and risk management.
We are very proud to announce Norsk Tipping as our latest lottery partner and believe our shared vision, proven track record and market-leading offering will provide the solutions for Norsk Tipping to drive bottom line growth and deliver a market leading experience for its customers.”
