Sportradar acquires omnichannel platform Optima

Sports data and content supplier Sportradar has confirmed the acquisition of the award-winning sports betting and gaming omnichannel platform business Optima, with the deal effective immediately.

The acquisition sees Optima extending Sportradar’s current betting services portfolio to become a full-service B2B data, betting, trading and player management platform business.

Sportsradar’ officials said this deal will create a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution, including a dedicated sports betting and iGaming platform, supported by existing leading sports data, risk management and marketing services.

“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” explained Carsten Koerl, chief executive officer of Sportradar.

The acquired business, Optima, was founded in 2012 by former Stan James chief technology officer Jacob Lopez, who currently serves as its chief executive. It supplies several clients, most recently striking a deal to provide its platform for Betfred, as the operator moves into the Spanish market.

“Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organization that I have admired for a very long time, and we couldn’t be happier to be joining forces with them,” said Lopez in a press statement.

Financial terms of the deal remained undisclosed.

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