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Everton Football Club has confirmed that Stake will become its new Official Sleeve Partner starting with the 2026/27 season, as part of a multi-year deal. This agreement follows Stake’s four-year tenure as the club’s main partner and represents the next phase of their collaboration.
The partnership will see the Stake logo transition from the front of Everton’s jersey to the sleeve, maintaining visibility across matchday and digital channels. Branding will also be prominently displayed at Hill Dickinson Stadium, Goodison Park, and Finch Farm.
Since 2017, Stake has established itself as the world’s largest online sportsbook and casino, with a global presence in sports and entertainment. The company’s portfolio includes partnerships with UFC, X Games, Street League Skateboarding, eSports, and cricket, alongside a roster of high-profile ambassadors such as Alex Pereira, Max Holloway, Tracy Cortez, and former Premier League stars Sergio Agüero, Patrice Evra, and Eden Hazard.
Andrew Middleton, Everton’s President of Business Operations, stated, ‘Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio. It also provides continuity with a partner that understands the club, our supporters, and the global reach of Everton Football Club. As we continue to build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium, and the direction of the club. We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.’
Akhil Sarin, Stake’s Chief Marketing Officer, said, ‘Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognized clubs. Stake is built around sport, entertainment, and culture. The partnerships we choose are deliberate, ambitious, built on innovation, and a genuine connection to our global communities. Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the club during a landmark period in its history. We look forward to building on the partnership as Official Sleeve Partner and continuing to work with Everton to deliver engaging content, experiences, and activations for fans.’
The partnership will now focus on expanding fan engagement through innovative activations, digital content, and matchday experiences, building on the successes of previous collaborations.
