GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.
Polish biggest operator STS has inked a new partnership with iGaming conversion platform Enteractive’s (Re)Activation Cloud, which will see the latter aim to improve STS’s player retention rates.
The platform will plug directly into clients’ existing CRM systems through API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process.
“We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better,” said STS CEO Mateusz Juroszek.
“We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world,” added Mikael Hansson, Enteractive Founder and CEO.
STS dominates the Polish bookmaking market with a 47 per cent share and is the main sponsor of Poland’s national football team as well as a large number of other major teams in the country. The company currently counts 1,500 employees in Katowice, Warsaw, Prague and Malta,
The brand has recently partnered with legendary goalkeeper Peter Schmeichel as well as ski jumper Martin Schmitt to drive its new ‘Bet with the leaders’ campaign.
