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Welsh soccer side Swansea City have confirmed Letou as their new front-of-shirt sponsor from the start of England’s 2017/18 Premier League season.
The leading international gaming company replaces BetEast after one season as the club’s main sponsor. In addition, Letou will have a strong brand presence at the team’s home ground, the Liberty Stadium, and across their digital and social media platforms.
In a statement confirming the deal Letou Chief Executive, Paul Fox, said: “I was brought up in Glasgow and have family in Swansea. So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible”.
