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The Football Pools brings its games with FSB sportsbook

London-based FSB has launches its pioneering sports-betting and gaming platform in a new deal with The Football Pools, the world’s original football gaming firm.

Platform provider will deploy its definitive sportsbook solution and trading tools for the UK’s foremost pools provider, who have been at the bedrock of football betting for 95 years.

The Football Pools has recruited FSB’s best-in-breed platform in order to open up this new world to their customers across online and mobile via ‘The Pools’, a new brand in The Football Pools portfolio. FSB’s flexible solution will seamlessly integrate the core Classic Pools football score prediction game as well as ‘Footie5’, a brand new free-to-play, five match predictor game.

Customers can enjoy sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in perfect time for the current domestic football season. FSB’s proprietary platform, which features real-time algorithmic pricing models together with CRM tools for player segmentation and bonusing, will also add a live casino and a full suite of casino games from leading industry suppliers to further enhance the proposition.

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