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Trevor Dunne: «We have two advantages over traditional bookmakers»

Trevor Dunne, UK Key Account Manager of BETDAQ, talks in exclusive interview Gamblers Post about advantages and biggest challenges and opens the key to success.

– Can you give our readers further insight into BETDAQ and its operations and services?

– BETDAQ is a betting exchange that facilitates peer to peer betting for our customers and we take a small percentage commission from the winning party. This form of betting means that customers are getting better value than a traditional bookmaker and that they have much greater ability to trade their position either before or during an event. BETDAQ has an active and loyal trading community who trade sporting events using specialist tools that transact on the exchange without ever touching the mobile or desktop interfaces. Bet Angel and Gruss Software would be two of the best known trading packages used in this space.

BETDAQ doesn’t only provide a service for retail customers, we also are home to many of the UK and Ireland’s on-course bookmakers who use our RDT system to manage their position in races.

– What advantages does BETDAQ offer compared to the competition?

– There are two main advantages that BETDAQ has over traditional bookmakers: value and flexibility. On races broadcast on ITV in August for example the BETDAQ starting price was better than the industry starting price in every single one of those races. This value is borne out on the full spectrum of sports too.

The flexibility that BETDAQ offers customers is another great advantage, the lay function of an exchange not only allows customers to take a stand against a selection but also to trade their position on something they have previously backed.

We are very confident in the advantages of BETDAQ over our betting exchange rivals also. Earlier this year we made a fundamental change to our commission structure now charging a flat 2% rate to customers which is significantly less than has been the norm for the industry. This with the excellent range of sports and products that we offer along with the stability of our platform makes a very compelling case for any trader to choose BETDAQ.

– How do you define success? What is the key to success?

– Success for BETDAQ is to continue to grow the business every year. The step we took to change our commission rate was a bold one and it has paid off so far but we need to continue to work to make it a success. Like any business the key to success is to continue to attract more customers to the site and to retain them by providing an outstanding service for them.

What are the biggest challenges BETDAQ have faced so far?

– The betting exchange sector has changed a lot since BETDAQ was launched and we have seen new competitors come onto the scene in recent years who have brought their own ideas to the table. The challenge is to keep the business in a constant state of evolution and improvement in a competitive area and it is something that we feel we do well.

 Where do you see BETDAQ fit in the IGaming spectrum in the coming years? What major hurdles will your operations have to overcome to achieve its goals?

– BETDAQ is the home to some of the world biggest sports traders and we want to continue to grow that in the coming years. We are now part of a huge group in GVC which opens up a world of possibilities for the business going forward.

 – Tell us some things we might not have known about BETDAQ?

– We are shirt sponsors to Sunderland and Charlton Athletic football clubs who met live on Sky on the first day of the season in our ‘brand derby’. Our ambassadors include colourful on course racing photographer Pat ‘Cash’ Healy, Race horse trainers in UK and Ireland Harry Whittington and Gavin Cromwell and not forgetting our football ambassador former Chelsea and Republic of Ireland striker Tony Cascarino. We also sponsor The BETDAQ Champion Hurdle in Punchestown. This year it was won by Jessica Harrington’s Supasundae in a thrilling race.

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