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The Kindred owned operator Unibet became official partner of French football champions Pari Saint Germain in 2018. Both parts agreed to extend the deal which was to end this season to the end of 2022/2023 football season.
According to the best selling French sports newspaper “L’ Equipe”, Unibet will pay €3.2m over the next two years, in a period which Unibet and PSG will continue to conduct campaigns together, including poster campaigns in France, TV advertising, and initiatives promoted by the club’s social media channels.
Mathieu Drida, Kindred France General Manager said on the deal extension: “We are delighted to broaden our partnership with PSG and take it to an even wider audience across the world. Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans.
We firmly believe that by extending our agreement with PSG we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”
Unibet has similar partnerships with other sport teams as Belgian football team Club Brugge and the US hockey team New Jersey Devils.
