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The Virgin Australia Supercars Championship has secured a new partnership with Unibet Australia.
Under the terms of agreement, Unibet will benefit from on-track signage at all race events and also work with the series on various joint initiatives, such as consumer promotions and other activations. The two parties also said that the new partnership will focus heavily on digital content integration, in an effort to give fans a “deeper understating” of statistics behind the sport.
“The high-quality, intense competition of our sport delivers excitement to millions of passionate fans which makes Supercars the ideal partner for Unibet”, – said Supercars managing director Matt Braid.
