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William Hill US and IGT Global Solutions Corporation, a wholly-owned subsidiary of International Game Technology, have signed a multi-year agreement to offer US lotteries a full service solution for sports betting, both maximizing revenues to each state and ensuring a reliable, attractive, and innovative service for players.
The deal between two gigants seeks to build upon the already successful pairing between the companies which resulted in IGT being awarded the contract to run sports betting for the Rhode Island Lottery together with William Hill.
Both companies will jointly consider all future sports betting opportunities and bid requests from U.S. lotteries on a mutually exclusive basis. Commercial terms between the partners were not disclosed.
The combined offer to US lotteries under the new agreement will comprise IGT´s PlayShot end-to-end sports betting platform for land-based, retail, online, and mobile with William Hill´s operational, trading, player management, and strategic expertise in US sports books. The PlayShot sports betting platform is already live in four US states as a dedicated B2B solution for sportsbook operators. William Hill operates sports books under its own or partner brands or provides risk management services in all five states where sports betting is active today.
