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Betting company ManBetX has been named as the International Presenting Partner Asia for Italy’s Lega Serie A, which kicks off the new season this weekend.
The international gaming group’s brand will be featured in match graphics, idents and virtual goal-mat advertising in all live Serie A matches broadcast across on all platforms throughout Asia.
The new Asia market focused bookmaker has moved to expand its presence within European football. Last June ManBetX announced that it had become the ‘Title Sponsor’ of South London Premier League football club Crystal Palace.
