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Digital sports media and content provider Perform Group has announced signing a deal to become a second data distributor for North America’s Major League Baseball (MLB).
Perform will distribute official, real-time league data to licensed sports betting operators in the US. In February, MLB also agreed to a multi-year data partnership with Sportradar.
“We are delighted to add MLB’s official fast data to our offering for the US facing sportsbooks and odds providers.” said Andrew Ashenden, CCO for Perform Group.
Perform already collects and distributes data from various other major sports league from around the world, including the Spanish La Liga and the English Premier League.
Kenny Gersh, executive vice president for the MLB, added: “Multiple distributors of our rich, reliable, low latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible.”
