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NASCAR and Genius Sports, the global leader in sports data solutions, has announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks.
Under the agreement, Genius will use NASCAR’s data and build a system for sportsbooks to increase the number bet types offered in the marketplace, which should include live betting.
The deal, the first of its kind for NASCAR in the US market, will also establish Genius become the exclusive provider of NASCAR data to licensed sportsbooks around the world. Genius has a similar deal in place with the National Basketball Association (NBA) in the US.
“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the U.S.,” said Mark Locke, Genius Sports CEO. “Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the U.S. and in new territories around the world.”
“Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly-growing world of legalised sports gaming,” said NASCAR’s senior vice-president of broadcasting and innovation, Brian Herbst.
The deal with Genius Sports comes after NASCAR introduced a new sports gambling policy ahead of the 2019 season, enabling all of its teams and tracks to sell marketing sponsorships to sports betting companies and licensed sportsbooks. As part of the new policy, NASCAR agreed last year to a multi-year partnership with Sportradar’s Integrity Services, a leading supplier of sports betting-related monitoring, education, investigation and consultancy services.
