AFC Bournemouth extends deal with Mansion and M88

English Premier League team AFC Bournemouth have confirmed online gambling firm Mansion Group and its Asia-facing subsidiary M88 as the club’s major sponsor for a fifth consecutive season.

In a record deal for the club, M88 branding (M88.co.uk) will continue to appear on the front of players’ shirts, replica adult jerseys and adult training wear until at least the end of the 2019-20 season. Mansionbet.com will feature on the left sleeve of players’ shirts

However, as part of AFC Bournemouth commitment to promoting responsible gambling, M88 or Mansion logo won’t be placed on youth team kits.

The M88 deal also does include a commitment from the operator to create exclusive content and run a series of fan promotions to bring Asian customers closer to the club. Their most recent campaign saw club’s Steven Fletcher and Andrew Surman baking cherry pies.

With one match left in the 2018/2019season, AFC Bournemouth is currently sitting 13rd in the Premier League table. The Cherries had once again steered clear of a relegation tussle after winning 13 matches and collecting 45 points.

Following last year’s launch of its sportsbook brand, MansionBet is heavily focused on increasing its brand awareness within the UK through a range of sports sponsorships, including Boxing, Horse Racing and Pool.

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