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Italian gambling firm Newgioco Group, Inc. has disclosed new plans to expand into the US sports betting market, where several other European companies are eyeing the newly liberalized sports betting market.
Ahead of its expansion, Newgioco confirmed that it has plans in place to develop and publish a US-focused demo betting app which is expected to go live soon through Newgioco’s partnerships in Montana. The company formed a partnership there with Chippewa Cree Tribe in Box Elde and the tribe will utilize Newgioco’s ELYS proprietary sports betting platform at its Northern Winz Casino.
Newgioco is determined to find partners in all states where sports betting became legal after the landmark US Supreme Court ruling from May 2018.
Newgioco CEO and Director Michele Ciavarella explained that establishing a standard set of rules across the US will be “a marathon and not a sprint”, and hopes that while it may take a few years for Newgioco to establish itself in the US market, “it will surely become one of the leaders.”
While revealing its plans of expansion, the company also reiterated its commitment to expand in the domestic Italian market despite the country taking recently a stricter stance against gambling. Last month Newgioco has announced reaching 2,010 webshop locations around the country.
