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Sportradar, the international sports data and digital content company, has expanded its existing partnership with North American football’s NFL.
The multi-year agreement will see Sportradar exclusively distribute real-time official play-by-play data and Next-Gen Stats (NGS) to sports betting operators in regulated markets in the United States and internationally.
The original partnership formed in 2015 included the creation of Sportradar’s cutting-edge research platform, Radar360, which is used by the NFL, its member clubs, and media outlets. These aspects of the partnership will continue in the new agreement.
Sportradar will now have the right to distribute live audio-visual (AV) game feeds to sportsbooks in select international markets. The NFL will also use Sportradar’s comprehensive and award-winning integrity services to monitor betting across all NFL games (preseason, regular season, and postseason).
“Sportradar has been an excellent partner the last four years and has provided the league, our teams, and media marketplace with innovative data products. We look forward to working with Sportradar to deliver fast, accurate official league data that will innovate and improve experiences for our fans across platforms,” explained Hans Schroeder, NFL Media Executive Vice President and Chief Operating Officer.
“We are thrilled to become NFL’s exclusive data distribution partner, undoubtedly one of the most important partnerships in Sportradar’s history. We are confident we will maximize our strong partnership with the NFL and deliver ground-breaking products across the gaming, fantasy and the media worlds,” added Carsten Koerl, Chief Executive of Sportradar.
Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL
