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Sports data and technology leader Genius Sports continues expanding its advertising capabilities through a strategic collaboration with WPP Media, creating new tools for brands seeking sports marketing opportunities.
The alliance introduces the WPP Brand Sports Momentum Score, an intelligence platform helping advertisers identify optimal sports properties, audience segments, and timing to maximize campaign effectiveness and return on investment.
Growing Agency Network
This WPP agreement complements Genius Sports’ existing agency relationships. The company previously partnered with Publicis Sport in late 2025 and PMG earlier in the year, positioning itself as an essential sports marketing infrastructure provider.
Agency partners leverage Genius Sports’ FANHub technology to activate campaigns synchronized with live sporting moments. This enables brands to engage consumers across multiple platforms during peak emotional engagement periods.
Market Expansion
The partnerships address a substantial growth opportunity. Digital advertising investment exceeded $700 billion globally in 2025, with sports-focused contextual advertising projected to surpass $100 billion annually by 2028.
Sports enthusiasts demonstrate exceptional consumer value, outspending average consumers by approximately 80% across retail, streaming services, and entertainment categories.
Genius Sports projects $300 million in media revenue by 2028 through agency partnerships and its Legend media network acquisition, reflecting the company’s transformation from data provider to comprehensive sports marketing platform.
Source: SBC News
