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Virtual gaming supplier Kiron Interactive has appointed Ramiro Atucha as Board Advisor to guide its Latin American expansion strategy. The industry veteran will support the company’s leadership team as it targets growth across the region. Atucha’s appointment brings significant sector experience to Kiron’s board. He previously founded Leander Gaming and Vibra Gaming, two established names in the gaming technology space. His advisory firm, Atucha Strategic Advisory, focuses on helping businesses navigate regional expansion and long-term positioning.
The role will see Atucha leverage his Latin American market knowledge to advise Kiron’s leadership on strategic decisions. His input comes at a time when Kiron is actively seeking to expand its footprint across LATAM markets.
Steven Spartinos, Kiron’s Co-CEO, emphasised the importance of the region to the company’s growth plans. He stated that Ramiro brings valuable regional perspective that will help Kiron build its presence across Latin America.
Atucha praised Kiron’s market position and strategic direction. He said the company’s global reputation and vision made it an attractive opportunity. He looks forward to helping the leadership team develop opportunities in the region.
Virtual gaming has become increasingly popular in Latin American markets. The product category offers operators betting content that runs continuously, independent of real-world sports schedules. This proves particularly valuable in markets where sports betting options may be limited by season or geography.
Kiron has developed a portfolio of virtual sports, numbers games, and racing products. The company’s platform integrates with operator systems to provide seamless player experiences.
The advisory appointment reflects Kiron’s commitment to localised market expertise. Rather than pursuing expansion without regional insight, the company has chosen to bring in established local knowledge. Latin America’s regulated gaming markets continue to evolve. Several jurisdictions have opened or expanded their frameworks in recent years, creating opportunities for suppliers with compliant, proven products.
