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SBC has selected InsightPlay.ai as its Official AI Solutions Partner for SBC Summit Rio, bringing advanced artificial intelligence to the gaming industry’s flagship Latin American event.
The centerpiece of this collaboration is Bruna, an AI Event Concierge that will assist attendees throughout the conference. Bruna operates 24/7 and is accessible via WhatsApp and Telegram in both English and Portuguese languages.
This digital assistant functions as a round-the-clock help desk, ready to answer questions about conference schedules, speaker lineups, exhibitor details, and special events. Attendees can get instant information without waiting in lines or searching through printed materials.
Cristian Barbosa, who serves as Chief Operating Officer at InsightPlay.ai, expressed enthusiasm about the partnership. He stated that working with SBC represents a major milestone for the company and demonstrates the practical applications of AI in live events.
Javier Troncoso, Chief Executive Officer of InsightPlay.ai, shared similar excitement. He noted that Bruna will help attendees navigate the complex conference environment more efficiently, allowing them to focus on networking and learning opportunities.
The SBC Summit Rio runs from March 3-5 at the Riocentro convention center. This annual gathering brings together gaming operators, suppliers, regulators, and industry experts from around the world.
Lucía Mouriño, Vice President of Relationships at SBC, explained the reasoning behind the partnership. She said SBC constantly seeks innovative ways to improve the attendee experience and that artificial intelligence represents the next frontier in event management.
The AI concierge can handle multiple queries simultaneously, providing consistent and accurate information to hundreds of attendees at once. This scalability makes it an ideal solution for large-scale conferences like SBC Summit Rio.
Industry observers see this partnership as a sign of broader trends in the gaming sector. Companies increasingly embrace AI tools to streamline operations and enhance customer experiences. The SBC-InsightPlay.ai collaboration serves as a model for future industry events.
Attendees can start interacting with Bruna before the event begins, making it easier to plan their schedules and identify must-see sessions and exhibitors. The AI continues to assist throughout the three-day conference and even provides post-event support.
