Entain Extends Global Partnership with Inspired Entertainment

Entain, the worldwide sports betting and gaming giant, has announced the extension of its longstanding collaboration with Inspired Entertainment, ensuring continued access to Inspired is top-tier Virtual Sports collection through its global brand network.

The refreshed multi-year contract brings exciting new features for Entain customers, most notably the introduction of Inspired is enhanced Virtual Soccer with BetBuilder. This innovative product will launch prior to the upcoming football World Cup, offering customers the ability to craft personalized, multi-selection virtual football wagers.

Additional new Virtual Sports titles are planned for release throughout the year as part of an expanded content schedule. The agreement supports Entain is strategic objectives of enhancing its product range and providing customers with more betting options.

“Virtual Sports continues to be an important and growing category for our customers globally”, said Jamie Crossfield, Sportsbook Director at Entain.”Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder”.

Brooks Pierce, President and CEO of Inspired, commented: “We are delighted to extend our successful global partnership with Entain. Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners”.

The extended partnership demonstrates the ongoing collaboration between major operators and content providers in the virtual sports space.