GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.
Playson, a prominent digital entertainment supplier, has strengthened its presence in the UK market through a major partnership with Bally’s Intralot, a globally recognized operator in iGaming and lottery. The collaboration brings Playson’s top-performing games to six UK-facing brands under Bally’s Intralot: Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo. This move ensures that millions of active players in the UK can now enjoy Playson’s content.
The integration was facilitated by Relax Gaming’s aggregation platform, allowing for a smooth rollout of several established titles from Playson’s portfolio. Notable additions include 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. These games are known for their engaging features, refined visuals, and consistent performance in regulated markets.
This partnership marks a key development in Playson’s UK expansion strategy, reinforcing its position as a provider of scalable, data-driven content in one of the most competitive and regulated gaming markets globally. Additionally, the collaboration opens doors for future growth, with both companies exploring opportunities to expand into other regulated regions, including Spain, Greece, and Ontario.
Conor Jenner, Senior Sales Manager at Playson, stated, “Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience. We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets.”
Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, added, “Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles. We are pleased to partner with Playson and look forward to growing this relationship across multiple markets.”
