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BetConstruct AI has announced the launch of its new Retail Jackpot Engine, a solution aimed at elevating player engagement in physical sportsbooks. The product integrates configurable jackpots directly into the sportsbook environment, offering operators a versatile tool to enhance their offerings.
The engine features a three-tier jackpot architecture, allowing operators to structure jackpots in three ways: as a single unified pool across a partner network, separate pools for individual betshop locations, or custom group clusters based on geographic or VIP criteria. This flexibility enables operators to design jackpot structures that align with their business goals and target specific player segments.
Operators can customize jackpot triggers using two modes: an amount-based trigger that activates when a predefined jackpot value is reached, or a time-based trigger that activates after a set duration. This customization ensures jackpots can be synchronized with marketing campaigns or seasonal promotions, keeping players engaged and excited.
Jackpot values are prominently displayed on all in-shop surfaces, including shop screens, cashier displays, and self-service terminals. Additionally, live jackpot values can be printed on betting tickets, serving as a constant visual reminder to players. This multi-channel visibility strategy is intended to encourage repeat visits and prolong the time players spend in-shop.
According to BetConstruct AI, the Retail Jackpot Engine not only enhances player engagement but also boosts overall sportsbook turnover. By creating excitement and anticipation, the solution benefits both operators and players, strengthening brand loyalty and increasing revenue potential.
‘By driving repeat visits, increasing time spent in-shop, and boosting overall sportsbook turnover, the engine delivers a compounding return on excitement—one that strengthens both the operator’s revenue position and the player’s connection to the brand,’ BetConstruct AI stated.
The introduction of the Retail Jackpot Engine reflects the growing emphasis on enhancing the physical betting experience to match the convenience and excitement of online platforms. This solution underscores BetConstruct AI’s commitment to providing innovative technologies that support the evolution of retail sportsbooks.
