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Playson has officially entered the Kenyan and Ugandan markets through a partnership with Betika, a prominent online casino operator. The collaboration introduces Playson’s popular slot games, including Thunder Coins: Hold and Win and Coin Strike: Hold and Win, to players in these regions.
The integration was executed via the Casimba (Markor) aggregation platform, ensuring compliance with local regulations and a smooth rollout process. This marks a significant expansion for Playson into the African iGaming market.
Conor Jenner, Senior Sales Manager at Playson, commented: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one. We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognized portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”
This partnership enhances the gaming options available to players in Kenya and Uganda, reinforcing Betika’s commitment to providing diverse and engaging content. The successful launch of these slots could encourage further collaborations, potentially introducing more innovative games to the region in the near future.
