GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.
GR8_TECH has been honored with the Best Marketing Campaign award at the SiGMA Europe Awards 2026 for its innovative Bet It Drives initiative. This victory adds to the company’s recent accolades, including a Bronze at the 18th Annual Shorty Awards in the Branded Podcast category and two Awards of Excellence at The 32nd Annual Communicator Awards for Series–Video Podcasts and Series–Branded.
The Bet It Drives by GR8_TECH campaign is a multi-channel effort distributed across YouTube, Spotify, Apple Podcasts, social media platforms, and media partnerships. It has already achieved significant traction, accumulating over 2 million YouTube views and nearly 300 media publications, showcasing its widespread appeal and effectiveness.
The campaign’s creative strategy revolves around a unique car-based format, which GR8_TECH describes as providing an intimate yet unpredictable environment. “The car format solved that—intimate yet unpredictable, built to strip away the corporate performance guests default to in studio settings,” the company stated.
Yevhen Krazhan, host of Bet It Drives and Chief Strategy Officer at GR8_TECH, commented on the campaign’s success: “Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations.”
This recognition highlights GR8_TECH‘s dedication to pushing creative boundaries in marketing. By adopting a fresh format and leveraging multiple platforms, the campaign has not only earned industry acclaim but also demonstrated how innovative storytelling can elevate brand engagement in iGaming.
The achievement of Bet It Drives reflects a broader trend in the industry toward authentic, engaging content that resonates with audiences. As the iGaming landscape continues to develop, such campaigns serve as a model for brands aiming to build deeper connections with their players.
