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Imagine Live has partnered with MaxBet, a prominent sports betting and gaming operator in the Balkans, to introduce its live casino offerings to the region. The collaboration will roll out first in Montenegro, followed by Serbia and Bosnia & Herzegovina.
MaxBet, which serves approximately 95,000 online players monthly and is majority-owned by Flutter Entertainment since 2023, will integrate Imagine Live’s live dealer tables and game shows into its platform. Imagine Live, which operates over 200 live dealer tables and holds licenses from regulators like the UKGC, MGA, ONJN, and HGC, will expand its footprint in the Balkans through this deal.
Nadiya Attard, Chief Commercial Officer at Imagine Live, stated: “Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets. MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.”
Tornike Tordia, Head of Gaming at MaxBet, added: “Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience. Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”
The partnership is set to enhance the gaming experience for MaxBet’s players, offering them access to live dealer games and game shows streamed from Imagine Live’s studios in Armenia, Romania, and Spain.
