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AEK Larnaca FC LTD and Novibet have announced the launch of a three-year strategic partnership, with Novibet taking on the role of the club’s main sponsor from 2026 to 2029. The collaboration represents a shared commitment to professionalism, growth, and fan engagement for both organizations.
This partnership is a key component of Novibet‘s long-term strategy to invest in sports through alliances with organizations that demonstrate professionalism, consistency, and dynamic development. For AEK Larnaca, the deal is a significant step in reinforcing its status as a leading football club in Cyprus, with a strong presence in European competitions.
AEK Larnaca is recognized for its competitive edge, commercial strength, and strategic vision. The club’s ongoing investments in development have solidified its reputation both domestically and internationally, making it an ideal partner for Novibet.
As part of the agreement, Novibet will have a prominent presence across all key visibility channels for the club, including matchday appearances, pitch branding, television broadcasts, digital media, and commercial activations. Both parties will also collaborate on initiatives aimed at deepening the connection between the team and its fans, creating new experiences and added value for supporters.
“Today is a particularly important day for AEK Larnaca, as we announce a new strategic partnership with Novibet, which will be the Main Sponsor of our team for the next three years,” said **Andros Karapatakis**, President of **AEK Larnaca**. “I want to express my particular satisfaction with this agreement. From the first moment of our discussions, we found that we share common values, a common vision, and the will to build a partnership with perspective and duration. The choice of Novibet was based not only on its dynamic presence but mainly on our shared perception of professionalism, reliability, and continuous development. I am confident that this partnership will contribute substantially to the further development of AEK.”
“I warmly welcome Novibet to the AEK Larnaca family and thank its management and executives for the trust they have shown in our club,” Karapatakis added. “I hope that today’s agreement will be the beginning of a long-term and successful cooperation. Finally, I would like to address the AEK community. The greatest strength of our club has been and will remain its community. I am confident that they will embrace this new partnership, just as they have always supported every effort that strengthens our team.”
“The partnership with AEK Larnaca is a particularly important moment for Novibet and is part of our long-term strategy to invest in sports through partnerships with organizations that share the same values and ambitions,” said **George Bozas**, Marketing Director Europe at **Novibet**. “AEK is a club with a strong identity, clear orientation, and deep connection with its fans and society. We are particularly proud to be at its side as the Main Sponsor and look forward to a partnership that will create substantial value for fans both on and off the field.”
The partnership highlights the increasing trend of iGaming operators leveraging sports sponsorships to enhance brand visibility and engage with a global audience. For AEK Larnaca fans, this collaboration promises greater exposure and innovative initiatives designed to strengthen the club’s connection with its supporters.
