Whoah Labs Games Now Available Globally via Hub88

Hub88 has entered into a global content distribution agreement with Whoah Labs, enabling its operator partners to integrate a portfolio of casino games aimed at attracting sports bettors and poker players. Whoah Labs, established earlier this year, has developed eight titles—including Joker Streak, Crash Football, Crash Joker, and Plinko Poker—that blend crash, instant-win, and arcade gameplay to drive casino conversions and cross-vertical retention.

The agreement allows Hub88’s operators to integrate Whoah Labs’ games through a single connection, streamlining deployment and broadening their casino offerings. This move supports Hub88’s strategy of enhancing its aggregation platform with differentiated content that helps operators diversify player engagement and explore new commercial opportunities.

Whoah Labs’ games are designed to create a natural pathway for sports betting and poker audiences to explore online casino products. By leveraging familiar gameplay concepts and accessible mechanics, the studio aims to help operators strengthen cross-vertical acquisition while increasing long-term player value.

“Whoah Labs has quickly established itself with a distinctive content strategy that addresses an important opportunity for operators,” said Ollie Castleman, Managing Director at Hub88. “Many sports bettors and poker players remain focused on a single product vertical, and Whoah Labs’ portfolio provides partners with new ways to attract these audiences to casino while improving player lifetime value.”

The partnership also benefits Whoah Labs, as it gains access to Hub88’s extensive operator network. “Launching on Hub88 will help introduce our games to more brands worldwide,” said Alex Martin, Chief Revenue and Product Officer at Whoah Labs. “We’re confident that the content will be well received by the platform’s operator partners.”

This collaboration underscores Hub88’s commitment to expanding its aggregation platform with innovative content providers. By offering operators access to products that support player acquisition, engagement, and retention across multiple gaming verticals, Hub88 continues to strengthen its leadership in the iGaming aggregation market.