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Scandinavian sports betting group SBTech has confirmed a five-year partnership extension with Bethard, in a deal that underpins the operator’s continued aggressive international expansion strategy.
The supplier’s sportsbook, complete with the industry’s most technologically advanced pre-match and in-play betting features, has been central to Bethard’s exceptional financial results, with exponential growth across the company’s multi-brand portfolio in key regulated markets including the UK.
Bethard enjoyed its most successful summer, becoming one of the top performers in the SBTech partner network during the football World Cup. This was also driven by “The Zlatan Challenge”, a unique World Cup prediction tournament fronted by the soccer legend, offering a total prize pool of €200,000.
As Bethard moves to widen its international footprint, SBTech’s award-winning sportsbook will continue to be at the core of its multi-year plan to cement its status as one of the leading Nordic and global betting brands.
