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Eight gaming operators received approval to launch mobile sports betting products in New Jersey, before the state’s Division of Gaming Enforcement approved the Australian-based company’s soft launch last month.
Wagers can currently only be placed in New Jersey, but the digital platform marks PointsBet’s first product launch in the U.S.
PointsBet has operated in Australia since 2017, where the company was founded. This past November, it established its first U.S office in Jersey City, N.J. The company is aiming to differentiate itself from the rest of the Garden State’s sportsbooks through a new kind of “high-risk, high-reward” betting format it calls “PointsBetting“.
Johnny Aitken, PointsBet US CEO said: “We’re extremely excited to bring PointsBet’s premium and game-changing sportsbook and signature betting options to the US. By offering some of the world’s sharpest betting offers and prices, we have the back of all sports bettors, no matter how sophisticated they are, and we’re serious about offering a one-of-a-kind VIP betting experience”.
