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BetBuilder adds NBA and NFL markets

Betgenius and Sportcast, the partnership behind the world’s leading B2B BetBuilder product, have joined forces once again. Expanding the product’s range, Betgenius added the NFL and NBA as BetBuilder markets.

BetBuilder now features more than 400 different markets across all major football competitions, NFL and NBA, offering millions of same-game possibilities and bringing new innovations to industry ‘Request-a-Bet’ standards. All are accessible within a new and enhanced interface that promises the punter the ultimate user experience.

Betgenius enhanced BetBuilder with acute player stats, allowing punters to include and customise selections such as Lebron James to score 30+ points, Sergio Aguero to have 5+ shots or Tom Brady to throw 300+ passing yards.

In its update to stakeholders, the company detailed that deeper integration of pre-built betting inventory will help clients maximise market turnover, offering enticing same-game multis, combined with indexing of the latest market trends and popular bets.

“Our enhanced product set built in partnership with Sportcast adds even greater depth and flexibility to the pre-match experience. Our first-of-a-kind BetBuilder has delivered extraordinary returns for operators and with the addition of US sports and player props among other new features, we believe there is huge success still to come,” said Matt Stephenson, global partnerships director at Betgenius.

“It is our mission to bring the next generation of user experiences to the industry, player stats markets are a huge part of this picture and we are delighted to offer operators a suite of engaging products that further re-defines the pre-match experience,” added Ryan Coombs, Managing Director at Sportcast.

The original version of BetBuilder, launched by Betgenius and Sportcast in 2017, was integrated by many online betting operators.

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