BetMakers Signs Long-term Partnership Extension with Sportsbet

BetMakers Technology Group announced the long-term extension of its agreement with leading Australian wagering operator Sportsbet for the provision of its pricing and data services across three-codes of racing.

Under this extended agreement, BetMakers will continue supplying their partners with a comprehensive suite of pricing and data solutions to drive their global racing book. Leveraging BetMakers proprietary technology, global race day control services to support market management, racing event life-cycle and enhance trading strategies.

Nathan Arundell, Chief Commercial Officer, said “Sportsbet and BetMakers are long-term partners and we are thrilled to extend our partnership further and continue to bring excitement to life to more than 2.2 million Australian customers.”

Jake Henson, CEO of BetMakers, said, “We are delighted to extend our partnership with Sportsbet, Australia’s largest online wagering operator. This long-term extension highlights the strength of our relationship as well as the value our pricing and data services bring to the Sportsbet operation. We look forward to continuing to drive our offering forward with their support and collaboration.”