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Betway has secured its place in motorsport history by becoming the first official betting partner of Formula 1. The multi-year deal, announced by parent company Super Group, represents a major milestone for both the racing series and the iGaming industry.
This groundbreaking Betway Formula 1 Partnership will transform how fans engage with Grand Prix weekends. The collaboration leverages ALT Sports Data, F1’s official betting data supplier, to deliver real-time predictive analytics and innovative in-play betting markets directly to viewers.
Racing enthusiasts can now place wagers on dynamic aspects of each race. New betting options include predictions on race strategy decisions, safety car deployments, optimal pit-stop windows, and head-to-head on-track battles between drivers. These markets move beyond traditional outright winner bets, offering deeper engagement throughout every lap.
The partnership signals Formula 1’s growing openness to regulated betting partnerships. By working with established operators like Betway, the sport aims to create responsible yet exciting ways for fans to interact with live events. The deal also opens doors for developing bespoke betting products tailored specifically to motorsport audiences.
Super Group executives highlight that this collaboration goes beyond simple sponsorship. The integration of official F1 race data ensures bettors receive accurate, real-time information for making informed decisions. This data-driven approach sets a new standard for sports betting partnerships in global motorsport.
For the iGaming sector, this deal demonstrates the expanding opportunities within niche sports markets. Formula 1’s massive global following—spanning 24 races across five continents—presents significant growth potential for operators willing to invest in specialized products.
As the 2024 season progresses, fans can expect the rollout of these new features across Betway platforms. The partnership promises to bring fans closer to the action while maintaining strict regulatory standards across all operating jurisdictions.
