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Frankfurt-listed gaming operator mybet is aiming to raise its profile among football fans as co-sponsor and exclusive sports betting partner of Bundesliga team Borussia Mönchengladbach.
Under the terms of the deal, mybet branding will feature prominently at the club’s 47,000-seater Borussia Park stadium and on the team bus, also being heavily promoted on the clubs online, print and social media channels.
“Football is by far the most important sport when it comes to sports betting. As our newly developed online product platform is now operating, it was time for mybet to again be present on the stage of the football Bundesliga. With Borussia from Mönchengladbach, we do support a club, whose image and development in the last couple of years fit our own goals perfectly”, – said Markus Peuler, CEO of mybet Holding SE.
