Bragg Gaming Group has launched its full turnkey solution with Czech land-based casino operator Kings Entertainment A.S. . Kings will operate their online business in the Czech Republic under the brand Kingsbet.
Under the terms of the agreement signed between the two parties, Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localized sportsbook integration in partnership with Altenar.
Bragg Gaming provides Kingsbet with an all-in-one solution with powerful automation and marketing tools to seamlessly run its casino and sportsbook operations.
Bragg’s FUZE player engagement toolset for casino and sportsbook is also included, helping boost acquisition, conversion and retention with tools such as Free rounds, Missions, Quests, Journeys, Recommendation engine and Jackpots.
Kingsbet will additionally be supported by managed marketing and operational services delivered by Bragg Gaming.
The agreement and subsequent launch is the latest in a string of deals that Bragg has struck to provide its technology solutions to operators across global regulated iGaming markets, and is the Company’s second PAM and turnkey partner in the Czech Republic.
Bragg Group Chief Executive Officer Matevž Mazij said: “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market leading Czech operations online.
“The new regulations make this an exciting time to be in the Czech market” Mazij added.
David Vaněk, Chief Executive Officer of Kingsbet stated: “Over the past 8 months, both teams worked very hard to prepare the launch of “kingsbet.cz” ahead of the EURO championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.
“Kingsbet will offer players ‘The King´s experience’ in sports betting and casino, and we plan to launch a Live casino product by the end of this year. Bragg´s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”