Bulgaria’s National Lottery signed a multi-year deal with Kambi Group

The leading private gaming company in Bulgaria National Lottery AD have signed a multi-year agreement for Kambi to provide its sports betting and technology services to the operator’s 7777 brand.

National Lottery, which is fully licensed and regulated by Bulgaria’s State Commission on Gambling, already holds dominant positions in the lottery and gaming verticals and following its partnership with Kambi expects 7777.bg to become the country’s number one Sportsbook.

It is anticipated 7777.bg will complete the switch to Kambi’s scalable and flexible solution during Q4 2017, at which point the brand will be fully equipped to gain Sportsbook market share and compete effectively with Tier 1 operators.

National Lottery, established in 2012, is the largest licensed gambling operator in Bulgaria with a customer base of over 2 million.

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