NGS Bet (Bahis), European sports betting organisation has launched a new long-term advertising campaign targeting sports fans across Europe, coordinated by media planning and buying service Media Agency Group (MAG). MAG – the multi-format, year-long campaign will see NGS Bet reach its core audience of European football fans, with MAG …
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Spanish soccer side Sevilla have entered into a commercial agreement with Playtika, one of the world’s leading social gaming companies and the first to offer social games in the free-to-play casino style. Sevilla lost main sponsor Puerto Rico throughout the season in the 2016-17 campaign. Puerto Rico blamed the country’s …
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The German state sports betting provider Oddset signed a new partnership with the German Football Association (DFB) in a deal that will run through to the end of 2018. Oddset will now serve as an official partner of the sport’s national governing body in Germany. The new contract will also …
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European online gambling operator LVBet has announced that it has is the official sponsor of the men’s European volleyball championships, Eurovolley Poland 2017. The tournament will begin on 24 August and culminate on 3 September, with the opening match alone expected to be watched by more than 50,000 spectators. “Volleyball …
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The leading provider of omni-channel sports betting solutions Playtech BGT Sports has agreed a deal to extend distribution of its self-service betting terminals (SSBTs) with BoyleSports. As part of new terms, another 325 of the terminals will be deployed within the Irish operator’s 225-strong estate, doubling the number to over …
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The Brazilian Football Confederation (CBF), the governing body for soccer in Brazil, has announced a new partnership with Sportradar. The integrity partnership will see the CBF deploy Sportradar’s Fraud Detection System to monitor all matches in the country’s national leagues for evidence of betting-related corruption. Sportradar already monitors the Campeonato …
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The new legislative conditions will be adopted in the Swedish gambling industry, which should put an end to the monopoly in the gambling industry of the country Svenska Spel. Despite the fact that legislators intend to hold further debate on this issue, the updated legislation can enter into force only …
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Top-flight English soccer side Burnley have announced a new three-year partnership with Ladbrokes. Ladbrokes will serve as the official betting partner to Burnley FC, providing matchday betting services at the club’s Turf Moor stadium. Ladbrokes will also be featured prominently on Burnley’s official website and social media channels, matchday programmes, …
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Online bookmaker Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. Moreover, …
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A leading developer of technology-based products Scientific Games Corporation recently disclosed that the Ohio Lottery Commission has extended its primary instant games contract for two years. Back in September 2015, Scientific Games had signed a two-year contract with four two-year extension options to provide instant games and related services to …
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South African top flight side Cape Town City FC have signed a four-year-deal with betting firm SportPesa as their official shirt sponsor for the 2017/18 season. The bookmaker secures its four season shirt sponsorship deal, ahead of the start of a new South Africa Premier Soccer League (PSL) season beginning …
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Online poker operator PokerStars has informed its Australian players that it would depart from the local market in mid-September, following the recent approval of the Interactive Gambling Amendment Bill 2017. The “mid-September” departure date is in line with expectations because the Interactive Gambling Amendment Bill states that it will become …
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UK racecourse operator Arena Racing Company (ARC) became a partner of William Hill. This agreement between ARC and William Hill follows on from the long-term media rights deal agreed between William Hill and the Racing Partnership in December 2016. In addition, William Hill are now the sponsors of the William …
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Cyprus has been slowly opening up its borders for online operators. In 2012 the government of Cyprus approved a framework that would allow sports betting companies operate in the Cypriot market. However, it was not until 2016 when Cyprus’ National Betting Authority started accepting license applications. Only In November 2016, …
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Austrian sports betting brand Interwetten has agreed a betting partnership with German Bundesliga side TSG Hoffenheim until June 2020. The long term deal will offer the sportsbook exclusive use of naming rights, TV advertising in the WIRSOL Rhein-Neckar-Arena, hospitality services and a presence on the club’s official website. Hoffenheim finished …
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The largest international holding that has been successfully operating in the gambling market for more than 20 years Parimatch, will remain the main sponsor of the leading Cyprus club APOEL for next season. In addition to direct support to the club from Nicosia and the start of operations in Cyprus, …
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The operator of the crypto-currency casino FortuneJack announced a deal with the provider of casino games iSoftBet. Under the terms of the agreement, iSoftBet will provide the operator with its entire portfolio of original and branded slots, as well as table games. Integration of content will be carried out through …
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The Australian firm Aristocrat announced the acquisition of Israeli developer of computer games Plarium for half a billion dollars. Completion of the transaction, which still has to go through all the necessary formalities in such cases, is expected before the end of 2017 fiscal year. In Ukraine the company has …
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A premier-league football club from London QPR have agreed a new stadium deal with William Hill which allows the betting company sole rights of operation within the stadium. The deal will coincide with the introduction of more places for fans to bet at Loftus Road, the club’s West London home. …
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India’s Sports Ministry initiated talks over the potential legalization of sports gambling beyond horse racing, which is currently allowed under law. An official from the ministry has discussed ramifications with a member of the United Kingdom’s Gambling Commission. India has very tough gambling legislation. Horse racing has been legal as …
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