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The German Football Association (DFB) has extended collaboration with online betting provider Bwin. This new partnership includes advertising rights with the DFB and the German national teams from 1 January 2019 through to the end of 2022.
The agreement also provides Bwin with advertising rights for the DFB Cup; the 3. Liga – the German third division and; the Women’s Bundesliga. These rights will run from 1 July 2019 for three seasons until the end of June 2022.
Bwin also has acquired advertising rights for the DFB Cup, the 3. Liga and the Women’s Bundesliga. As part of their partnership, DFB and bwin will reinforce and develop their commitment to addiction prevention and integrity.
Stephan Heilmann, responsible for the activities of the Bwin brand in the DACH region, stated: “We consider it a great honor to be a partner of the DFB and we are pleased to significantly expand our existing partnership with the now signed contract We look forward to the matches of the national team and the thrilling duels in the DFB Cup, both of which offer us an exclusive environment to present the bwin brand, and the responsible handling of sports betting within the partnership will be a central theme for us, which we will work together want to advance with the DFB”.
