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Gaming Realms, a leading provider of mobile-focused gaming content, has renewed its Rainbow Riches licensing deal with Light & Wonder, extending the parties’ already successful collaboration. The award-winning game Slingo Rainbow Riches, a reimagining of Light & Wonder’s legendary hit, has become a leading title for Gaming Realms in the UK.
Simultaneously providing mechanics and aesthetics attributed to the original release, the title transforms the slot format to align with the Slingo genre, offering players a fresh gameplay experience. The renewed licence provides the option for Gaming Realms to create another Slingo iteration from Light & Wonder’s ever-popular slot brand. Extending the agreement will take the licensing deal in excess of a decade, which is testament to the game’s success in the UK market and Gaming Realms’ proficiency for creating successful slots from established IPs.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Extending our relationship with Light & Wonder is testament to the continued trust it has shown Gaming Realms to bring the iconic IP Rainbow Riches to an additional gaming vertical, with our Slingo iteration. Furthermore, we’re thrilled to be building upon this success and now have the option to create a second Slingo title with the property.”
