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Genius Sports signs exclusive Serie A betting data deal

Serie A, Italy’s top-tier soccer league, has signed an exclusive betting data partnership with Genius Sports, the UK-based sports data technology company.

From the start of the 2019-20 season, Genius will use its pitch-side technology to capture data at all Serie A stadiums and distribute instantly as a live feed to licensed sportsbook operators outside of Italy via Genius Sports’ betting arm Betgenius.

As part of the agreement, Serie A will launch its first rights enforcement initiative to provide enhanced control and visibility over the use of its betting data. This will include identifying and ejecting any unauthorised data collectors operating in its stadia.

“Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply and that our organisation will deliver the most trusted and compelling betting products to operators around the world. We look forward to working alongside Serie A to help extend the reach one of the largest leagues in world football,” said Jack Davison, Chief Commercial Officer of Genius Sports Group.

The Serie A season gets underway on August 24, with champions Juventus taking on Parma. The global exposure of the league increased dramatically last season when famous Portuguese forward Cristiano Ronaldo announced a surprising move to Juventus.

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