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In August of this year, GVC Holdings decided to join forces with competitor Ladbrokes Coral, but failed. Coral rejected the proposal to merge assets worth about $4.6 billion.
However, as reported by the Financial Times, before the end of October, the merger of corporations GVC Holdings and Ladbrokes Coral can take place. It is reported that the parties have already reached a consensus on the form of the new executive team and government.
Analysts at the Financial Times expressed the opinion that such a merger could inspire competitors to take similar actions in order to maintain their positions and share in the global gambling industry.
