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The online lotto provider Lottoland entered the sportsbetting industry in 2019 in selected markets. The plan is to expand further in 2020 with the help of sportsbook provider Altenar which will provide a fully managed platform to Lottoland.
The CEO of Lottoland Nigel Birell said on the deal: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very excited to see the finished product live on our site”.
Stanislav Silin, Chief Executive Officer of Altenar, said: “The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy.
We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”
Domenico Mazzola, Altenars’ Commercial Director, added: “We are very happy to be working with Lottoland on their first sportsbook. The whole team is very proud that the product is now live. Lottoland had chosen Altenar for our flexible approach and customisation of the software, which has been tailor-made to fit the needs of the online lotto provider”.
