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Nailed It! Games and Lottomart have announced the release of a co-branded edition of the football slot Goal Bonanza, designed to align with the rising excitement surrounding the FIFA World Cup. The new version incorporates Lottomart‘s branding, including a custom striker character dressed in a branded kit and set against a vibrant floodlit stadium background.
Despite the branding updates, the game maintains the core mechanics of the original, such as Wild Reels, escalating multipliers, jackpot-style rewards, and the Goal Bonus feature. Players can enjoy enhanced gameplay driven by consecutive wins and multiplier progression, adding an extra layer of excitement.
Chris Ruddock, Commercial Director at Lottomart, commented on the partnership: “Football brings huge energy and engagement, especially in a World Cup build-up year. Launching a branded version of Goal Bonanza allows us to bring that excitement directly into our platform in a way that feels uniquely Lottomart. It’s a strong example of the type of creative partnerships we want to keep building.”
Mauro Dos Santos, Business Development Manager at Nailed It! Games, shared his excitement about the collaboration: “At Nailed It! Games, we were thrilled to work on a custom Goal Bonanza game for Lottomart, because we knew it was a perfect opportunity to team up and showcase the game, and to build on our productive partnership. You might say, it was an open goal.”
The launch of this co-branded slot highlights the increasing trend of operators and game developers collaborating to create tailored gaming experiences, particularly around major sporting events like the World Cup.
