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The British bookmaker signed a partnership agreement with the media company Sports Information Services (SIS), designed for five years.
According to the agreement, SIS will provide the operators with Paddy Power TV channels. The bookmaker will receive the right to use the new ATS technology, allowing operators to access a wide range of content.
Customers of Paddy Power TV will watch extended live streams on a new channel. According to the representatives of the BC, the agreement with SIS will have a positive impact on the trade in the on-air PPM bookmaker and will be able to attract new customers.
