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RubyPlay has entered a strategic partnership with Codere Online to expand its presence in Mexico, Latin America’s second-largest gaming market. The Nasdaq-listed operator will integrate RubyPlay’s diverse content portfolio into its platform.
The agreement provides Codere Online players with access to popular RubyPlay titles including J Mania Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever Deluxe SE. These games join Codere’s existing casino offering in the regulated Mexican market.
The partnership also incorporates content from Koala Games, a fast-growing studio within RubyPlay’s ecosystem. Players can now enjoy Voltage Blitz Rapid and Voltage Blitz Vortex, with additional titles to be added as they become available.
RubyPlay’s multi-studio ecosystem enables tailored content development while leveraging unified distribution networks. This approach allows for faster delivery cycles and improved responsiveness to operator and player preferences across markets.
Dima Reiderman, CCO at RubyPlay, highlighted the strategic value of the deal. “Codere Online’s strong brand recognition and vast customer base make them an ideal partner for reaching more players in Mexico and the wider LATAM region,” he said.
Sarit Adania, Head of Casino Product at Codere Online, emphasized the content quality. “RubyPlay’s consistently high-performing titles will become a significant addition to our online casino offering in Mexico,” she stated.
The partnership supports RubyPlay’s broader Latin American expansion strategy while strengthening Codere’s competitive position in the Mexican market.
